This is one of my main influences for my billboard. I love it's simple design, with the use of one single image, a minimal amount of text and a plain background. It is subtle and cutting-edge at the same time and suits the genre of football very well. I also like the cut-out effect which has been used in the dominant image of the billboard. I feel this adds to the cutting-edge look and suits the mise-en-scene of the genre. I am going to use a similar cut-out filter for the image used in my billboard. It creates an almost cartoon-like look, which I feel will grab the attention of passers-by. The colour scheme of this billboard is highly significant as it uses the colours, sky blue and white. These are the colours of Manchester City, the club that this billboard is advertising, using them is relevant as it builds an association with the product itself and Manchester City FC. For my billboard, I may implement the colours of Sunderland AFC, to build the connection between my my product and the club itself.
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